HOW TO LEARN EMAIL MARKETING

How to learn Email marketing

How to learn Email marketing

Blog Article

1. Understand the Basics


Start by learning what email marketing is and why it's important. Key concepts include:





  • Types of emails (newsletters, promotional, transactional)




  • Email marketing funnels




  • Subscriber segmentation




  • Open rates, click-through rates (CTR), and conversions




Resources:





  • HubSpot Academy (Free)




  • Mailchimp Email Marketing Guide




  • Coursera or Udemy courses on email marketing







2. Choose an Email Marketing Platform


Familiarize yourself with tools like:





  • Mailchimp




  • ConvertKit




  • MailerLite




  • ActiveCampaign
    These tools let you build lists, create campaigns, automate emails, and track results.







3. Learn Email Copywriting


Good writing is critical. Learn how to:





  • Write compelling subject lines




  • Use clear calls-to-action (CTAs)




  • Keep emails concise and valuable




Books:





  • “Everybody Writes” by Ann Handley




  • “Email Persuasion” by Ian Brodie







4. Understand Email Design and Layout


Learn the best practices for:





  • Mobile-responsive design




  • Clear structure and branding




  • Avoiding spam triggers







5. Practice List Building


Create a website or landing page with a signup form. Offer lead magnets (like free guides or discounts) to build your subscriber list.






6. Learn Automation & Segmentation


Email automation helps you send timely messages based on user behavior. Segmentation lets you tailor content to specific groups for better engagement.






7. Study Analytics and A/B Testing


Learn how to:





  • Track open and click rates




  • Run A/B tests on subject lines and content




  • Optimize based on data







8. Practice and Experiment


Apply your knowledge by creating your own campaigns or offering to help a small business or friend.

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